“Familiarity bias drags you to the safety of your comfort zone and, in doing so, unwittingly increases your risks by limiting diversification and investment opportunities.” MoneyRiskInvestingInvesting QuotesDiversificationBehavioral FinanceUnbiased Investor QuotesBehavioural FinanceFamiliarity Bias Book:Unbiased Investor: Reduce Financial Stress and Keep More of Your Money Source: Unbiased Investor: Reduce Financial Stress and Keep More of Your Money