“Hanging at the park with other moms and their nannies gave me a chance to study regular women, to see the differences in their skin tones, to understand what they wore, what they wanted, what they liked, and what they needed. They became my new focus group. I realized that as working moms, we're overloaded and always on the run. We need makeup that is easy, multi-purpose, and simple to apply without a need to touch up, because we usually have to put it on in the car while hustling from one place to another. I began to think of makeup as a solution to issues real women face. I wanted to create that solution.” InspirationMemoirBusiness AdviceFemale EmpowermentFemale Founder Book:Still Bobbi: Lessons on Building a Beautiful Life Source: Still Bobbi: Lessons on Building a Beautiful Life