“The hardest thing that there is, is to get up in the morning, look in the mirror, and be happy. Everybody wants this, of course, everybody looks for this. I have achieved this. It has been thirty years that I get up in the morning very early. I work sixteen hours doing what I love and I sleep and I am happy. Why? Because I have passion for what I am doing and I have challenges that I always believe I am not going to reach and I fight to achieve them. That is what life is, a struggle to reach a challenge. —Chef Ferran Adrià” LifeChallengesCreativityStruggleMarketingBrandingAge Of IdeasFerran Adria Book:The Age of Ideas: Unlock Your Creative Potential Source: The Age of Ideas: Unlock Your Creative Potential