“The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.” PeopleYearsFirstsFunWillingFirst TimeBrandsGigsBrand New Author:Andy Partridge
“Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.” WayFirstsLooksCharacterUsedNamesSituationNovelListsBrandsTomsBrand Names Author:Peter York
“Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.” FirstsKindNamesNaturalSawsBearsCleverBrandsPostsSensibilityJerryEuroSophisticationBuyers Author:Peter York
“Being the first mid-size SUV for the brand, Dodge Nitro had to personify the bold, powerful and street-smart attitude of Dodge. In a world of mostly bland SUVs, the 2007 Dodge Nitro has the design, engineering and performance to inspire consumers and ignite the mid-size SUV market.” WorldFirstsPowerfulAttitudeStreetsDesignInspireSmartPerformancesSizeBrandsConsumersEngineeringBoldnessIgniteBlandDodgeSuvsStreet Smart Author:George Murphy
“I remember I went to Berlin right after the Wall came down. I first went to East Berlin, and all the buildings were old and falling down, and now when you go back to Berlin, you know you're in the East because all the buildings are brand new and very tall.” KnowsFirstsRememberFallBuildingWallDown AndEastBrandsTallFalling DownBerlinBrand NewEast Berlin Author:Moby