“Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.”
Quote by Peter York
Author
You May Also Like
“How can you look at the Texas legislature and still believe in intelligent design?”
Source: You Can Lead a Politician to Water, But You Can't Make Him Think: Ten Commandments for Texas Politics
