“How to Tell If Shoes Fit: Walking around the shoe store is not going to tell you any more than test-driving a car around a showroom. And those little mirrors? That's so you can tell how your cat is going to like your shoes. The real way to tell how shoes fit is how badly you want them.” IfsWayWantLittlesRealCarLike YouFitWalkingCatTestsMirrorsShoesStoresDrivingIf The Shoe FitsShowroom Author:Mimi Pond
“I have this rule: It's like, if you write an amazing, cool song that you mean and then you go put your leather pants on and sing it in front of people; that's OK. But if you put your leather pants on and stand in front of the mirror and go, "Ok, I've got to write a song to fit these pants," then you're in trouble.” PeopleIfsWritingMeanSongTroubleFrontsFitMirrorsPantsLeatherLeather Pants Author:John Rzeznik
“Mirror the reader to himself and then show him afterward how your product fits his needs.” NeedsShowsProductsReaderFitMirrors Author:Raymond Rubicam