“The dictum that “online you are the content you create and the content you share” takes on new shape and form and obviously power when it comes to Hangouts on Air” ContentHangoutsGoogle Identity Book:Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time Source: Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time