“The paradox of publicity is that even as we do it, we know it's killing off the chance of another reader happening across our book in the ideal state of innocence.” KnowsBookStatesChanceReaderHappeningsIdealsKillingInnocenceParadoxPublicity Author:Emma Donoghue
“I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.” PeopleNeedsGivingShouldRealReasonPlayUseShowsSuccessReadingBusinessTechnologyReaderInternetHappeningsVideoHanging OutWeekendBeing RealBlogsHeadlinesClicksSensational Author:Fred Wilson
“Just enough of that to be able to give the reader a sense of skepticism that all - it seemed like all that was necessary. I don't really care. But what I do care about is what was happening within the realm of automobiles at the time that [Buckminster Fuller] invented his Dymaxion car because that is really relevant.” GivingEnoughCareAbleCarReaderHappeningsRealmsRelevantSkepticismAutomobileBuckminster FullerI Do Care Author:Jonathon Keats
“Then basically what was happening was that it was the middle '80s, and Rolling Stone realized that a lot of their readers had voted for [Ronald] Reagan, and they were going, "Gosh! We need a Republican! Does anybody know a Republican? Wait a minute! I think P.J.'s a Republican!"” ThinkingKnowsNeedsDoeWaitingMiddleMinutesReaderRepublicanHappeningsStonesRolling80sRolling Stones Author:P. J. O'Rourke