“I was getting a lot of editorial, as in lots of pages in 'Vogue,' but it's far more important to get your dresses on the back of a famous person. Charlotte Rampling in Bruce Oldfield. That sells.” PersonsImportantPagesDressesSellsEditorialsVogueCharlotte Author:Bruce Oldfield
“That the Op-Ed page is very important in readers' and the nation's perception of the Times, the perception of its editorial positions, and of its implicit editorial positions as expressed by the publisher's choice of people who are given the freedom to write opinion columns.” PeopleWritingImportantChoicesGivenNationsOpinionPositionReaderPerceptionPagesPublishersColumnsEditorialsImplicit Author:Daniel Okrent
“It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America and thereon I decided to print opinions, ignoring facts.” ImportantFactsAmericaInterestingOpinionPagesDecidedOppositesMethodPrintCleaningEditorialsIgnoring Facts Author:Herbert Bayard Swope
“Transitions are critically important. I want the reader to turn the page without thinking she's turning the page. It must flow seamlessly.” ThinkingWantImportantTurnsReaderPagesFlowTransition Author:Janet Evanovich