“My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.” TryingJobsChallengesResponsibleSurpriseEverydayBrands Author:Stella McCartney
“I remember when being a 'a company man' was a badge of honor; today in Silicon Valley it may brand you a loser or, in the best case scenario, someone afraid to take risks. Ten years ago, if you saw a resume that had multiple jobs in ten years, you would be worried about the capability of the individual. Not so now.” IfsMenYearsMayWould BeTodayJobsRememberIndividualCompanyCasesSawsRiskHonorTenYears AgoBrandsWorriedLoserValleysCapabilityMultipleRemember WhenScenariosResumesBadgesSiliconSilicon ValleyMultiple Jobs Author:Maynard Webb
“Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.” WorldLittlesJobsBlackBearsMarkAdvertisingBrandsEmpiresJarsStaplesMarmite Author:Peter York
“Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.” WorldShowsJobsKeysSellingEmploymentBrandsInstantOne TimeProvidingScentTalk ShowsPhoto Shoots Author:Peter York
“NBC is excited about the investment in WWF Entertainment. The WWF is widely recognized as having created a leading brand and has done a remarkable job gathering large audiences in the coveted male demographics.” DoneJobsAudienceInvestmentMalesEntertainmentExcitedBrandsRemarkableGatheringDemographicsCovetousnessNbcWwf Author:Bob Wright