“I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.” PeopleThinkingMindLittlesLongBigsMightUsedLevelsAttentionCompanyDeeperBotherCyclesLots Of MoneyUnderestimateUnderestimatedBig Companies Author:J. Robbins
“We tend to overestimate what we can do in a short period, and underestimate what we can do over a long period, provided we work slowly and consistently. Anthony Trollope, the nineteenth-century writer who managed to be a prolific novelist while also revolutionizing the British postal system, observed, “A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules.” Over the long run, the unglamorous habit of frequency fosters both productivity and creativity.” IfsLongRunningCan DoCreativityCenturyHabitPeriodsBeatsTasksBritishProductivityNovelistsLabourLong RunsConsistentlyUnderestimateFrequencyNineteenth CenturyOverestimateDaily Tasks Author:Gretchen Rubin
“There is a basic lesson on financial crises that governments tend to wait too long, underestimate the risks, want to do too little. And it ultimately gets away from them, and they end up spending more money, causing much more damage to the economy.” WantLittlesLongEndsGovernmentWaitingEconomyRiskLessonsCrisisFinancialSpendingDamageGet AwayMore MoneyUnderestimateFinancial Crisis Author:Timothy Geithner