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“When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there. And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.”

“You oil field workers, come and listen to me I'm goin' to tell you a story about old John D. That company union made a fool out of me. That company union don't charge no dues It leaves you a-singing them Rockefeller blues. That company union made a fool out of me. Takes that good ole C.I.O., boys To keep that oil a-rollin', rollin' over the sea. Takes that good ole C.I.O., boys To keep that oil a-rollin' over the sea.”

“No temple made with hands can compare with Yosemite. Every rock in its walls seems to glow with life...Awful in stern, immovable majesty, how softly these rocks are adorned, and how fine and reassuring the company they keep: Their feet among beautiful groves and meadows, their brows in the sky, a thousand flowers leaning confidingly against their feet, bathed in floods of water, floods of light.”

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.”

“Unlike private enterprise which quickly modifies its actions to meet emergencies - unlike the shopkeeper who promptly finds the wherewith to satisfy a sudden demand - unlike the railway company which doubles its trains to carry a special influx of passengers; the law-made instrumentality lumbers on under all varieties of circumstances at its habitual rate. By its very nature it is fitted only for average requirements, and inevitably fails under unusual requirements.”