“Closing sales is a different process altogether. It is as important as marketing. Marketing can bring you the leads but the last step of turning those leads into customers decide the fate of all your efforts. This is known as closing sales.” DifferentMarketingSalesLeadsClosing SalesMarketing EffortsCustomer DecideDifferent ProcessMarketing ImportanceMarketing Leads Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure