“Character may almost be called the most effective means of persuasion.” MayMeanCharacterPhilosophicalPersuasion Book:Rhetoric Source: Rhetoric
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.” FirstsMeanThreeLanguageStudySpeechThirdsVariousArrangementsPersuasionHypnosisPower Of Persuasion Book:Rhetoric Source: Rhetoric
“Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.” WayMeanHas BeensStatesPainJoyDecisionInfluenceSpeechBusyMediumsExcitementAwardsDislikePersuasionPresent DayPartiality Book:Treatise on Rhetoric: Literally Translated from the Greek Source: Treatise on Rhetoric: Literally Translated from the Greek