“It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.” EasierMessagesCompellingMicrophones Author:Seth Godin
“Americans are in need of very objective information, and sometimes it's easier to absorb the message through entertainment and through a great story than through the news outlets [where] everything is sensationalized. Not only are you getting information that sort of defies stereotypes, but you're also getting a wonderful story with hopefully good performances.” NeedsSometimesStoriesWonderfulInformationEasierMessagesNewsPerformancesEntertainmentObjectivesHopefullyStereotypeOutlets Author:Nia Long
“The decentralized nature of online conversations often makes it easier to manipulate public opinion, both domestically and globally. Regimes that once relied on centralized systems of media control can now deliver ideological messages more subtly, with the help of little-known intermediaries like anonymous commenters on websites.” LittlesHelpingKnownOpinionMediaEasierConversationMessagesOnlineRegimesPublic OpinionManipulateWebsiteIdeologicalMedia Control Author:Evgeny Morozov