“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.” KnowsWayNeedsTryingDoneFactsHavensWillingInternetSafeHighestPagesPaidRateMarketingExpertsCopiesLinksGoogleThreateningClicksExperimentationBeing WrongSafe HavenInternet Marketing Author:Mike Moran
“People are adamant learning is not just looking at a Google page. But it is. Learning is looking at Google pages. What is wrong with that?” PeoplePagesGoogleAdamant Author:Sugata Mitra
“Google is famous for making the tiniest changes to pixel locations based on the data it accrues through its tests. Google will always choose a spartan webpage that converts over a beautiful page that doesn't have the data to back it up.” BeautifulPagesTestsDataGoogleLocationPixels Author:Ben Parr
“You're able to use a search engine, like Google or Bing or whatever. But those engines don't understand anything about pages that they give you; they essentially index the pages based on the words that you're searching, and then they intersect that with the words in your query, and they use some tricks to figure out which pages are more important than others. But they don't understand anything.” GivingImportantUseAbleFiguresPagesTricksEnginesGoogleSearch EngineQueries Author:Stuart J. Russell
“In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.” UseNumbersPagesBrilliantComparisonLinksGoogleAlgorithmsWeb Page Book:Skeptic: Viewing the World with a Rational Eye Source: Skeptic: Viewing the World with a Rational Eye