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“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.”

“When I used to go on the Wikipedia page, and I haven't gone on the page in a while, there used to be some guy who was doing my page and he would say that he was my cousin and I was going to be doing projects with him. I don't know who this person is and I don't have a cousin by this name and this person keeps saying that they're doing projects with me. It's so weird.”

“A lot of times it's the child that sees something and not the grownup. I love that because, when readers get older, they start looking for the most important ideas in the story. They don't look at things in the same way anymore. Children haven't really learned to do that yet. They take all their great, intellectual skills, look at the full page, and appreciate all of the different things.”

“I haven't sworn off Facebook. I'm on Facebook. There's a fan page on Facebook that I will update, but I'm on there myself under a pseudonym, because there were a lot of people able to private-message me on Facebook, and it was getting really weird. And then with MySpace, I just don't read messages. I delete everything, and I just post updates every now and then.”

“If Fobbit leaves a reader feeling stranded in some bland in-between territory, then I haven't done my job. But having said all that, I didn't consciously write the book with a particular moral intent. I took what I experienced and processed it through the sausage factory of fiction. It's up to readers to interpret what's on the page - as is the case with any novel.”

“We are herding the young in that direction so that they are not sitting still and contemplating, Goddamn it, a page of exquisite prose by Charles Dickens, which is filled with rage about poverty and the need of a household to survive. That's not in the table for consideration now. And people don't understand that beautiful rage of Dickens because they don't share it. They haven't got time to worry about an oppressed culture, a subclass.”

“I like to always stop with a couple of pages that I haven't - that are just raw copy, where I haven't touched it, I haven't tried to revise it, I haven't tried to polish it. It's like having a little bit of a runway. The next day when you sit down, you have the comfort of saying, well, I have got a little bit here, used to be in the typewriter. Now it's in the magic box, the computer.”

“America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves.”