“When we play it safe, we sabotage our chance to make our mark in a memorable, authentic way. Health care organizations confront pressures to provide more responsive, personal care with cost efficiency, striving to provide the industry’s “patient-centered care” goal. However, when every hospital system and specialty clinic cautiously claims to provide “patient-centered care”— because all of their competitors claim to provide “patient-centered care”—their claim becomes so safe that they disappear into the din of their competitors’ identical claims.” SafeMarkDisappearHealth CareMemorableEfficiencyCompetitorsRelevanceAuthenticPersonalHospitalSabotageClinicDinMatter MorePlay It SafePatient Centered Care Book:Relevance: Matter More Source: Relevance: Matter More