“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Hubbard set up the Church of Scientology in Hollywood in 1954 for a reason. He understood that celebrity was increasingly a feature of American public life, and celebrities themselves were going to be worshipped as minor deities were in the ancient world. The idea was: if you could get them, think how many people would follow.” PeopleIfsThinkingWorldIdeasReasonChurchUnderstoodHollywoodAncientFeaturesMinorsDeitiesPublic LifeScientologyAncient World Author:Lawrence Wright