“If McDonald’s was a fine dining establishment, the chain would have failed years ago because customer surveys routinely return less than fifty percent satisfaction with both the food and service. Ubiquity and familiarity are the chain’s secret sauces. McDonalds survives by operating in thousands of convenient locations. This was once the strategy for the clothing retailer, The Gap and remains important to Starbucks. McDonalds is a real estate company first and a food business second.” FoodPop CultureFood HistoryTv DinnersPop History Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals Source: TV DINNERS UNBOXED: The Hot History of Frozen Meals
“At some point during this decade, people stopped being people and became consumers. The word conjures up an image of a parasite or leech, a ravenous entity existing only to devour. No longer were people simply satisfying needs, they were actively pursuing wants and becoming professional at consuming in the process. Whether it was a big bandwagon or locust mentality, ever increasing numbers of people sought the perfect home with a swimming pool, a piano in the living room, vacations, and second cars.” HistoryFoodPop CulturePop History Book:TV DINNERS UNBOXED: The Hot History of Frozen Meals Source: TV DINNERS UNBOXED: The Hot History of Frozen Meals