“...successful creations grow most predictably when they tap into a small network of people who do not see themselves as mainstream, but rather bound by an idea or commonality that they consider special. People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.” ShareIdentitySharingPopularInterestsPopularity Grows Book:Hit Makers: The Science of Popularity in an Age of Distraction Source: Hit Makers: The Science of Popularity in an Age of Distraction