“In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!” EnoughProductsEuropeSellsCompetitionBe GoodAdvertising Book:Singing Waters Source: Singing Waters
“The sublime moment seems to be only a product of allowing yourself to get through, to get to a lot of stuff in your life, write about a lot of stuff and not edit yourself. That is a great lesson to learn for anybody that writes or creates in anyway, to be able to make something without being good or bad.” WritingMomentsSeemsAbleStuffProductsLessonsBe GoodAllowingSublimeEdits Author:Jeff Tweedy
“The "Be good" concept also comes up when we design our products. We want them to have positive social effects.” WantSocialEffectsDesignProductsConceptsCome UpBe Good Author:Larry Page