“Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.” IfsQualityEffectsInformationProductsOffersApproachLosingSatisfiedAppealsConsumersReasonableExpensiveAdvertisementsHigh QualityDiscounts Author:Satoru Iwata
“If you don't manufacture a quality product all you've got at the end is a bunch of expensive mistakes.” IfsEndsMistakeQualityProductsBunchExpensive Book:The Goal: A Process of Ongoing Improvement Source: The Goal: A Process of Ongoing Improvement
“By acquiring all of your furniture from different eras and places and things that are expensive and inexpensive, it will make your end product have a great spirit.” DifferentEndsSpiritProductsErasExpensiveFurnitureGreat SpiritInexpensiveDifferent Eras Author:Kelly Wearstler
“Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.” SimpleCompanyProductsReturnCostDrugEconomicsDollarsComplexesBillionsTraditionalSufficientExpensiveFundVenturePharmaceuticalTailored Author:David Mixner
“I have this fancy Givenchy bag. I don't know what the Kardashians have in their bags - I bet they have really expensive products or six cellphones or something. I have a cellphone and some lipstick for me, and the rest is just filled with stuff for the kids - sunscreen and lip balm and little Ziploc bags of pretzels and cheese sticks.” KnowsLittlesKidsStuffProductsSixFilledSticksLipsFancyExpensiveBagsCheeseLipstickCellphoneSunscreenPretzelsGivenchy Author:Julie Bowen
“Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience.” IfsMeanHardEasyLosesQualityProductsHigherLowsMovedIncludingExpensiveExclusiveConvenienceConvenientFidelityAurasLuster Author:Kevin Maney