“The only instance where five purely-negative words had had a highly positive, motivational impact are Winston Churchill's, "Never, Never, Never, Never Give-up.” MotivationalMotivationFivePositiveNegativeImpactInstanceNeverGive UpOnlyChurchillJamalNabilNabil N JamalNabil JamalWinstonPurelyHighly PositivePurely Negative Author:Nabil N. Jamal