“Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can't buy interestingness, yet vivid comparisons can create them. To make your self-label stick it must be more interesting than others' labels for you. The good news and the bad is that reputations can be ruined or lifted by how most anyone labels something or someone - as long the label is as vividly indelible as India ink. More than money, title or even good looks, your capacity to craft the most vivid characterization will make it bob, like a cork, to the top of the water of alternative messages. A janitor can become more famous and credible than a CEO. Use the "Compared to What?" cue to stick your label in other's minds, whether they intended to remember or not. Make your comparison: • Spark a specific mental picture • Evoke a positive emotion • Be unexpected • Be Brief” Viral MessageMemorabilityQuotability Book:Mutuality Matters More Living a Happy, Meaningful and Satisfying Life With Others Source: Mutuality Matters More Living a Happy, Meaningful and Satisfying Life With Others