“Another important thing to remember here is that market research is an ongoing process. Don’t just do the research before the product launch but continue doing it even after that.” RememberThoughtsResearchOngoingContinuousMarketing ProcessProduct LaunchImportant RolesResearch Process Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure