“Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.” IfsMenBelieveResultsPaySecretFateHe ManEvidenceCreditDuesBe GoodAdvertisingThriveGreat Results Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
“Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.” ResultsViewsPerformancesSpendingAdvertisingTrendsDecember Author:Gary Pruitt
“Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.” NeedsGivingPersonsDoeWholeCertainSufferingCausesResultsHalfSickMedicineCuresAdvertisingDoseSick Person Author:P. T. Barnum
“Remakes, in general, are a result of necessity being the mother of invention. They can't open movies consistently and break through the advertising clutter that's out there.” MotherResultsBreakInventionAdvertisingConsistentlyClutterBreak ThroughRemakes Author:John Carpenter
“We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.” ThinkingWantNeedsOrderResultsTelevisionIndustryShoesNewspapersAdvertisingExpensiveMumTrainersIncessantlyVideogameAdvertising IndustryTesco Author:Tom Hodgkinson