“Nothing is more evident, I venture to think, as a result of two or three thousand years of social philosophizing, than that society must live and thrive by way of the native impulses of individual human beings.” ThinkingWayYearsHumansTwoThreeIndividualSocialHuman BeingsResultsThousandImpulseNativeThriveThousand YearsVentureEvident Author:William Ernest Hocking
“Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.” IfsMenBelieveResultsPaySecretFateHe ManEvidenceCreditDuesBe GoodAdvertisingThriveGreat Results Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter