“The art of a successful business lies in identifying and mitigating the risk. Not overlooking and avoiding the risk.” AvoidingIdentifyingRisksOverlookingArtistic ViewBusiness ArtMitigatingRisk FactorsRisk KnowledgeSuccessful Art Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure