“And then came Jane Rosenthal (De Niro's handpicked CEO to oversee his production company). She had adored Rocky and Bullwinkle as a girl, and her husband, real estate investor Craig Hatkoff, had made a Valentine’s Day present to her of the collected series on DVD. She, like others before her, thought there was a potential film in Ward’s iconic characters and surreal sensibility, and in 1998 she negotiated a deal with Universal Pictures to acquire the rights and produce a $75 million film for the summer moviegoing season.” ...Fearless Leader, a role for which Rosenthal thought De Niro was perfect. When she asked him, she recalled, “he really laughed at me.… He didn’t grow up watching it. It wasn’t his thing.” But she persisted. “I was always joking with him about it. Then I finally said, ‘Okay, you’ve got to get serious here. It’s a three-week role. Do you want it or not?’ ” Amazingly—perhaps because he knew the film was, as he called it, “Jane’s baby”—he did.” CartoonBad BossMovie TriviaRobert De NiroRocky And Bullwinkle Book:De Niro: A Life Source: De Niro: A Life