“Handled properly, a single resolved mistake can build more trust than a hundred flawless transactions.” LeadershipCustomer ExperienceBusiness GrowthMarketing NonfictionCustomer TrustBrand CredibilityMemorable InsightService Recovery Book:Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won Source: Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won