“You are not selling products. You are selling value to your customers. The more value your customers see, the more they will like your business.” ValuesDeterminationActionsEffortsCommitmentsBusiness NeedsCustomer ValueSelling ValuesShow Value Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure