“There are some simple maxims which I think might be commended to writers of expository prose. First: never use a long word if a short word will do. So, if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.” IfsThinkingWantFirstsLongEndsUseMightSimpleReaderExpectationsThirdsSentencesStatementsGreat MenProseMaximsQualificationsShort WordsLong Words Book:The Basic Writings of Bertrand Russell Source: The Basic Writings of Bertrand Russell
“If army ants are wandering around and they get lost, they start to follow a simple rule:Just do what the ant in front of you does. The ants eventually end up in a circle. There's this famous example of one that was 1,200 feet long and lasted for two days; the ants just kept marching around and around in a circle until they died.” IfsLongDoeTwoEndsLostSimpleFeetFrontsExampleArmyDiedCirclesWanderAntsTwo DaysWandering Around Author:James Surowiecki