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Source Quotes

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Source Quotes

“Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.”

“A democracy survives when its citizens have access to trustworthy and impartial sources of information, when it can discern lies from truth. Take this away and a democracy dies. The fusion of news and entertainment, the rise of a class of celebrity journalists on television who define reporting by their access to the famous and the powerful, the retreat by many readers into the ideological ghettos of the Internet and the ruthless drive by corporations to destroy the traditional news business are leaving us deaf, dumb and blind.”

“The problem of journalism is simple. Journalists are rarely in a position to establish the truth of an issue themselves, since they didn't' witness it personally. They are entirely dependent on self-interested sources to supply their facts. Every part of the news-making process is defined by this relationship; everything is colored by this reality.”