Quotessence
Home / Topics / Theory Quotes

Theory Quotes

Browse 4151 quotes about Theory.

Related topics

Theory Quotes

“What was needed was a literary theory which, while preserving the formalist bent of New Criticism, its dogged attention to literature as aesthetic object rather than social practice, would make something a good deal more systematic and 'scientific' out of all this. The answer arrived in 1957, in the shape of the Canadian Northrop Fryes mighty 'totalization' of all literary genres, Anatomy of Criticism .”

“As to ethics, unfortunately, we are still at sea. We never did have any popular base for what little ethics we knew, except the religious theories, and now that our faith is shaken in those theories we cannot account for ethics at all. It is no wonder we behave badly, we are literally ignorant of the laws of ethics, which is the simplest of sciences, the most necessary, the most continuously needed. The childish misconduct of our 'revolted youth' is quite equaled by that of older people, and neither young nor old seem to have any understanding of the reasons why conduct is 'good' or 'bad.”

“My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.”