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Turns Quotes

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Turns Quotes

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”

“I believe that the creative impulse is natural in all human beings, and that it is particularly powerful in children unless it is suppressed. Consequently, one is behaving normally and instinctively and healthily when one is creating - literature, art, music, or whatever. An excellent cook is also creative! I am disturbed that a natural human inclination [creative work] should, by some Freudian turn of phrase, be considered compulsive - perhaps even pathological. To me this is a complete misreading of the human enterprise. One should also enjoy one's work, and look forward to it daily.”