“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” LittlesOrderTurnsTermRoomsFrontsDesignConnectionsInnovationMarketingDeeperInsightConnectedCriticalDrivingConsumersCooksDesignerInquisitiveMerchandising Author:Mark Parker
“I am only a footnote, but proud of the footnote I have become. My subsequent work on eliciting principles and developing the theory of interface design, so that many people will be able to do what I did is probably also footnote-worthy. In looking back at this turn-of-the-century period, the rise of a worldwide network will be seen as the most significant part of the computer revolution.” PeopleAbleTurnsPrinciplesCenturyDesignTheoryRevolutionProudPeriodsComputerWorthySignificantDevelopingLooking BackInterfacesFootnotes Author:Jef Raskin
“The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.” WorldHumansMeanWholeTurnsDesignFitActivityToolsTasksComplexesComplicatedComplexityFrustrationEnjoyable Author:Donald A. Norman
“Mutability is the badge of infirmity. It is seldom that a man continues to wish and design the same thing two days alike. Now he is for marrying; and now a mistress is preferred to a wife. Now he is ambitious and aspiring; presently the meanest servant is not more humble than he. This hour he squanders his money away; the next he turns miser. Sometimes he is frugal and serious; at other times profuse, airy, and gay.” MenTwoSometimesTurnsNextWishHoursWifeDesignSeriousGayHumbleServantAmbitiousMistressTwo DaysMarryingBadgesInfirmityMisersAiryFrugalMutability Author:Pierre Charron
“Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.” ThinkingLooksLastsFormJoyTurnsOpportunityProcessCreativityGenerationsDesignPerspectiveProjectsDiscoveryExperimentsOutcomesFleetingTangiblePrototypeHeirlooms Author:Tim Brown