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Turns Quotes

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Turns Quotes

“It should be the aim of grand strategy to discover and pierce the Achilles' heel of the opposing government's power to make war. Strategy, in turn, should seek to penetrate a joint in the harness of the opposing forces. To apply one's strength where the opponent is strong weakens oneself disproportionately to the effect attained. To strike with strong effect, one must strike at weakness.”

“In war the chief incalculable is the human will, which manifests itself in resistance, which in turn lies in the province of tactics. Strategy has not to overcome resistance, except from nature. Its purpose is to diminish the possibility of resistance, and it seeks to fulfil this purpose by exploiting the elements of movement and surprise.”

“Turn strategy into simple language so every staff member knows it. People must understand why you are doing, what you are doing and where you are going. Big almost impossible, highly meaningful goal + respectful & supportive team is the winning combination of fear & love. Meaning is the biggest sources of energy that gets you up in the morning.”