“A business is a value creation and distribution process. Before you can sell value to your customers, you have to first create it.” ValuesDistributionBusiness NeedsBusiness ValuesCustomer TrustCreate ValuesValue PerformanceBusiness CreationMarket DistributionValue Customers Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure