“At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients.” WorldHelpingValuesRiskListeningUniqueSolutionsCommitmentCapacityDeeperBrandsClientsOutlookAnalyzingFull Potential Author:Mike McGavick
“Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.” WantNeedsYearsMadeStoriesRememberValuesHateProductsIntegrityClothesI HateEndureDinnerGenuineSuitsBrandsLastingClothingsGrandfatherWornMy GrandfatherManufacturingDisposableTailorsEdinburgh Author:Patrick Grant
“Every brand of religion maintains, and is, a permanent mechanism for transmitting ideas and values - whether one regards those values as admirable or ridiculous. Secularist organizations, with their generally looser, nonhierarchical structures, lack the power to hand down and disseminate their heritage in such a systematic way.” WayIdeasHandsReligionValuesOrganizationRegardDown AndStructureRidiculousBrandsPermanentHeritageMechanismAdmirableSystematic Author:Susan Jacoby