“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“I didn’t want people to decide what I was going to wear and what I was going to look like and how I should behave.” PeopleWantShouldLooksBehave Author:Clemence Poesy
“Until we become fully free, we put up a false front, a facade, to others for the purpose of winning the acceptance and approval of others. We behave in accordance with what we think the other one wants rather than by expressing our own real feelings.” ThinkingWantRealFeelingsSpiritualPurposeWinningFrontsAcceptanceBehaveApprovalFacadeReal FeelingsApproval Of Others Author:Lester Levenson