“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” PeopleWorldWantYearsBookChangedYears AgoMarketingFinishedBrandsDirtyControversialDirty Words Author:Camilla Lackberg
“I'm interested in Scotland now and then, how it's changed. I want to get the reader to think about that by thinking about something from the past. How has society changed, how has policing changed, have we changed philosophically, psychologically, culturally, spiritually?” ThinkingWantPastChangedReaderNow And ThenScotland Author:Ian Rankin
“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“You can not become who you want to be until you have changed who you used to be” WantUsedChangedUsed To BeCan NotYou Have Changed Author:Orrin Woodward
“White people couldn't do black music back in the day because they weren't funky or bad enough. They weren't from the ghettoes, but hip-hop and R&B changed all of that because white kids want to be down with it. They wanted to learn it so they studied the culture. It's kind of a cool thing because we shouldn't be so separate.” PeopleWantKindEnoughKidsWantedCultureBlackWhiteChangedHip HopHipsHopsCool ThingsBack In The DayFunkyBlack Music Author:Narada Michael Walden