“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Thinking is usually a waste of time and energy, since thinking is essentially a rehashing of what we already know. As a matter of fact, thinking is an easy way to confuse yourself. The more you think, the less you know.” ThinkingKnowsWayMatterFactsEnergyEasyBuddhismWasteMindfulnessWasting TimeMatter Of FactEasy WayTime And Energy Author:Frederick Lenz
“Imaginary testing is unreliable, and in many cases, it's a huge waste of time and energy. In truth you just don't know what will happen until you try. You may start a business, and it could take off in ways no one could predict. Or it could be a complete failure. You could ask for a date and end up with the partner of your dreams. Or you could be rejected cold. It's great to visualize what you want, but you never really know what's going to happen until you act.” KnowsWayWantTryingMayEndsDreamHappensActionAsksEnergyCasesHugeColdWasteWhat You WantPartnersYour DreamsWasting TimeImaginaryRejectedTestingTime And EnergyUnreliable Author:Steve Pavlina