“NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.” KnowsMenWellsMightSpaceKnow HowHe ManApproachRedUltimateAthleteExtremesHipsServantBrandingBullsNasaCivil ServantsUnderpaidRed Bull Book:Packing for Mars: The Curious Science of Life in the Void Source: Packing for Mars: The Curious Science of Life in the Void