“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.” MarketingBrandingBranding QuotesMarketing QuotesSales AdviceBranding MarketingMarketing Consultant Author:Abraham Varghese
“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” CommunicationMarketingBrandsBrandingStrategic PlanningBranding QuotesMarketing QuotesStrategy QuotesMarketing Consultant Author:Abraham Varghese