“The prospect of a certain loss brings the go system online.” MotivationFearLossRisk Aversion Book:Originals: How Non-Conformists Move the World Source: Originals: How Non-Conformists Move the World
“When our commitment is wavering, the best way to stay on track is to consider the progress we've already made. As we recognize what we've invested and attained, it seems like a waste to give up, and our confidence and commitment surge.” MotivationCommitmentPerseveranceGritSelf Doubt Book:Originals: How Non-Conformists Move the World Source: Originals: How Non-Conformists Move the World
“Without a sense of urgency , people ... won't make needed sacrafices. Instead they cling to the status quo and resist.' - Quoting John Kotter” MotivationTimingSense Of Urgency Book:Originals: How Non-Conformists Move the World Source: Originals: How Non-Conformists Move the World