“Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.” Inspirational QuotesComfort ZoneOverlookingBehavioral EconomicsBranding MarketingCognitive BiasesBehavioral ScienceDecsions Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks Source: The Brand Dependence Model: Identify & Mitigate Your Danger Blocks