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Ahmed AlAnsari Books

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The Brand Dependence Model: Identify &...

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“By recognizing our dependencies, we can track potential challenges and identify unforeseeable opportunities.”

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Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

Source: The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

“Yes, it is difficult to believe that we are not entirely rational in our daily decisions and actions. However, by admitting that we are biased, realizing that we should question our choices, and stepping outside of our comfort zone, we are able to open up our eyes to a whole new horizon.”

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Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

Source: The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

“paying attention without a contingency plan leave us with the status quo.”

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Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

Source: The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”

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Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks

Source: The Brand Dependence Model: Identify & Mitigate Your Danger Blocks