Quotessence
Home / Topics / Brand Building Quotes

Brand Building Quotes

Browse 6 quotes about Brand Building.

Brand Building Quotes

“In our new paradigm, your business must make people feel. The people who need to feel good about your brand are your customers, and your job is to make them happy. Customers are happy when they feel you understand their needs and are willing to sacrifice to make sure they’re met. This sacrifice can manifest itself in many forms—from working extra-hard to provide the goods or services you promised, or going above and beyond to fix something that went wrong. Whatever you do, when you meet the needs of your customers consistently and exceed their expectations with more care for their happiness than your bottom line, you become worthy of loyalty and trust. That loyalty and trust strengthens the connection that’s the bedrock of a great brand and a key component of unlocking your creative potential. That’s what it means for an organization to be emotionally generous.”

TrustMarketingBrandingExpertConsultantAlan PhilipsBrand BuildingEmotional Generosity
Author:Alan Philips
Create image

“We will be amazed to find how much our survival depends on others and how little control over our brand life is really in our hands. It is strange how many crucial elements we skim over every day and how much our brand depends on other variables and entities to perform effectively in a disruptive marketplace.”

BrandMarketing StrategyBrand BuildingBrand ManagementDependency TheoryLearnworkcreate
Book:The Brand Dependence Model: Identify & Mitigate Your Danger Blocks
Create image