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Coca Cola Quotes

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Coca Cola Quotes

“ياليت الزمان يعود، وسوالف الربح في غراش الكولا وغيرها. نتم نجرب ونشرب وما في فايدة. يالله يالله لو نربح غرشة مجانية! واللي حظه قوي بعد استهلاك صندووق كامل من الكولا يحصل فانية أو كرة عليها شعار الكولا، وهذا فعلاً كان يعتبر كنز بالنسبة لنا.”

“This original version of Coca-Cola contained a small amount of coca extract and therefore a trace of cocaine. (It was eliminated early in the twentieth century, though other extracts derived from coca leaves remain part of the drink to this day.) Its creation was not the accidental concoction of an amateur experimenting in his garden, but the deliberate and painstaking culmination of months of work by an experienced maker of quack remedies.”

“Mentre nel 2010 l’obesità e le malattie connesse hanno ucciso circa 3 milioni di persone, i terroristi hanno fatto 7697 vittime in tutto il mondo, la maggior parte delle quali nei paesi in via di sviluppo. Per l’americano o l’europeo medio, la Coca-Cola costituisce una minaccia assai più letale di al-Qaida.”

“Take the folks at Coca-Cola. For many years, they were content to sit back and make the same old carbonated beverage. It was a good beverage, no question about it; generations of people had grown up drinking it and doing the experiment in sixth grade where you put a nail into a glass of Coke and after a couple of days the nail dissolves and the teacher says: Imagine what it does to your TEETH! So Coca-Cola was solidly entrenched in the market, and the management saw no need to improve.”

“Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.”

“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”

“I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.”

“We have become this very fear-based culture, especially post-9/11. Fear is the opposite of love, in my opinion. I think there would be more love in the world. I'm not talking about rainbows and unicorns and '70s Coca-Cola commercials. I'm talking about gritty, dangerous, wild-eyed love. Radical acceptance of people. Belonging. A good, goofy kind of love.”

“Today you have a situation where now the prescription is: People who don’t have enough money to buy food should end up paying for their drinking water. That is going to be the kind of situation in which you will get more child labor. You will get more exploitation of women. You’re going to get an absolutely exploitative economy as the very basis of living becomes a source of capital accumulation and corporate growth. In fact, the chief of Coca-Cola in India said: “Our biggest market in India comes from the fact that there is no drinking water left. People will have to buy Coca-Cola.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.”

“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.”

“I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.”

“A friend of mine's sister was on a TV show here in Toronto, a popular show. I don't know I guess it must be some Canadian come line. Well Mr. Dressup a friend's sister was on Mr. Dressup and I just never understood - knew that I could know someone in the flesh that was on the TV. It was just a bizarre thing for me. I grew up drinking Coca Cola, singing to Michael Jackson and the '80s a pretty stand by me life.”

“I travel the world visiting global health programs as an ambassador for the global health organization, PSI, and sometimes the disconnect I see is truly striking: people can get cold Coca Cola, but far too infrequently malaria drugs; most own mobile phones, but don't have equal access to pre-natal care.”